How Marketing affects the Indie Author

If you’re anything like me, marketing feels like learning another language like a mysterious code fluently understood by suits and intimidating to the average person.

There’s no question. Marketing is an essential to creating a successful title. For indie authors, it’s a lot tougher considering that we do everything ourselves.

Thanks to social media, the average can attempt marketing techniques through promotion through social media. But what else can indie authors do besides post to social media? Should we invest into a marketing firm or should we implore a college student looking to make a buck or two.

How we market our brands is very important. A lot of times the conditions of our careers and our lives is like a dam hindering our ambitions to publish or finish that project you desire to share with the world.

At the earliest opportunity, try and post whatever you can to WordPress, Twitter, FaceBook, and LinkedIn. Let’s encourage one another by sharing post, hitting like buttons, and funding campaigns.

Any action taken to market yourself is better than not taking action.

Update: Check out this list of resources. This describes what places give all authors a platform to market (promote) their literature. 

Got Genre?

As I’m building my brand as an indie-author, I write and read in different areas of the fiction world. In the past, I had no clear direction on what to do or what to write.

I began my career in college when I barely read anything, and my writing skills were staunched by lazy habits, parties, and college girls. 

Now, I miss those critical peer reviews. It was the perfect time to mold my skills. Live and learn. To all collegiate writers out there with aspirations to entertain from books or eBooks, appreciate the critiques from professors and course-mates. 

My go-to genre during those collegiate days was fantasy. I didn’t have much knowledge on fantasy. And my ignorance was displayed in less than 4000 words, a short story I called a chapter.

Back then, I didn’t want to write about “black stuff”. Y’know, the stereotypical buffoonery, demonizing Caucasians, and unrealistic religious interpretation. I wanted to do something different. 

Some of my inspiration came from video games, cartoons, TV shows, and some books. It’s a great well to draw from, but the best well was everyday life.

Since I’ve graduated from college, my relationship with reality has fluctuated. Characters, ideas,parallels, and plots were unpredictable. My brain was a mine field. My thoughts were triggers exploding on a word document. 

Within all the notes, outlines, research and short stories; I found my genre, Urban Fantasy.

For past five years, I wrote whatever plot or character came to mind. Most of my expertise was in short stories, so that was the area where I explored the most. 

Recently, I completed an urban themed short story collection. Some stories have fantasy elements, some don’t. 

But readers need more, therefore, I will include a novel and add another short story to the collection. 

Will I indulge in various genres? It may not be wise to some, but yes, I will visit different genres. 

There’s no turnng back! The outlines have collected some digital seniority. They’re old, faithful bullets waiting to be loaded in a story. 

So many ideas. So much to write. 

No Turning Back

After months of deciding what to do with my career, I finally bought the ISBNs to self-publish. 

I meant to post something about this a while in May, however, life keeps you busy. 

The $300 investment will tag my titles under my publishing name and title of my choosing, so I’ll be working some titles and checking some names to ensure I have something original and captivating to deliver.

What am I saying? 

Readers want good reads. They want the words to jump off the page and kick ’em in the nose.

I don’t intend to disappoint, so I’m writing and editing with everything I have. Also, I’ll have to invest and market strategically, which is much tougher than putting words on a page.