Marketing: How does one “sell” oneself?

I guess I can say the only thing in my life I sold was candy, particularly in grade school. Do you remember the selling contest schools had to raise money? I remember signing up to raise money, and I filled out this form to sell M&Ms and Reese Cups to raise funds for a field trip. It never worked because I eventually ate the candy they gave me.

Candy is sweet, it’s the guilty pleasure of the healthy and a regular meal for those with a meticulous sweet tooth. It sells better than sex…Maybe not that much.

In the career world, selling yourself is tough, to say the least. Persuasion is your best weapon, but some edges of persuasion are like dusty gemstones every person has to polish in order to land a job.

Even with a glimmer, you have to appeal to the employer and know how to stunt your glow. That’s the issue I’m having today. I know I have the luminous aura of a professional but something is eclipsing it.

It could be a unclear resume, a mediocre cover letter, or perhaps experience. Lately, I’ve been getting hit with the inexperience song and dance.

I’m good with first impressions, though, so I’ve been told. Dialogue is my bread and butter for sure. I just have to implement that into the resume and cover letter.

Career FAQs say:

“Offering solutions to these problems is a great way to overcome a lack of directly applicable experience. Be prepared to back up your claims about your skills or characteristics with relevant and specific stories. Avoid complaining about a former employer or laying blame at a former manager’s feet — doing so will likely make you seem difficult to work with (or disloyal).”

-Monster.com’s Career Advice

Sure it’s good advice; however, it’s up to the individual to perform it effectively. But there’s no harm in giving it a shot. The worst answer is “no”.

I should be handle that.

Elijah B.

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